up77's Privacy Policy

This Privacy Policy ("Policy") applies to the up77 platform and website up77.lat. By using our services, you agree to the terms described in this policy. Please read this policy carefully. Your privacy is very important to us, and we are committed to protecting your personal information.

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Section 1 What Information We Collect

When you create an account, log in, or use any service on the up77 platform, we may collect certain personal information from you. This information can be of two types:

1.1 Information You Provide Directly

When you provide information yourself, that information includes:

• Full name and date of birth (for age verification)
• Email address and mobile number
• Residential address
• National ID or passport number (for identity verification)
• Financial information — bKash, Nagad, or Rocket account number (for transaction purposes)
• Bank account details (for bank transfers)
• Information provided when contacting customer support

1.2 Automatically Collected Information

Some information is collected automatically while you use our platform:

• IP address and device identifier information
• Browser type and version
• Operating system and device information
• Page visits, session duration, and click data
• Usage data collected through cookies and similar technologies
• Geographic location (approximate, based on IP address)

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Section 2 Purpose of Using Information

up77 uses your personal information only for the following legitimate purposes. We never use your information unnecessarily or sell it to third parties.

• Account Management: Creating, verifying, and keeping your account secure
• Identity Verification (KYC): Preventing fraud and ensuring age verification
• Processing Financial Transactions: Completing deposits and withdrawals
• Customer Service: Resolving your questions and issues
• Platform Improvement: Improving the quality of our services
• Security Assurance: Detecting fraud and unauthorized access
• Legal Compliance: Adhering to applicable laws and regulations
• Responsible Gaming: Applying responsible gaming policies

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Section 3 Information Storage and Protection

The security of your information is our highest priority. up77 uses industry-standard technologies and practices to protect your personal information.

3.1 Technical Security

• All data is transferred through SSL (SSL/TLS) encryption
• Stored data is protected by industry-standard encryption algorithms
• Secure firewalls and intrusion detection systems are active
• Regular security audits and vulnerability assessments are conducted

3.2 Organizational Security

• Only authorized personnel can access your information
• All staff are bound by confidentiality agreements
• Data access is controlled on a need-to-know basis
• A rapid response plan is in place for security breaches

3.3 Data Retention Period

We retain your personal information only for as long as necessary to fulfill the purpose for which it was collected, or as required to comply with legal obligations. Even after an account is closed, some information may be retained for a specified period under applicable law.

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Section 4 Sharing Information with Third Parties

up77 does not sell or transfer your personal information to third parties for commercial purposes. However, information may be shared in the following limited circumstances:

4.1 Service Provider Partners

We work with certain service providers to operate our services, such as payment processors, IT infrastructure providers, and cybersecurity services. These partners operate under strict confidentiality agreements and may use your information only for the contracted purpose.

4.2 Legal Requirements

In the case of a court order, government directive, or legal obligation, we may be required to provide necessary information to the relevant authorities. In such cases, we will always endeavor to provide only the minimum necessary information.

4.3 Fraud Prevention

We may participate in industry-level information sharing arrangements for the purpose of detecting and preventing fraud, money laundering, or other illegal activities.

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Section 5 Cookies and Tracking Technologies

Cookies and similar technologies are used on the up77 website. Cookies are small text files stored on your device that help improve your browsing experience.

5.1 Types and Purpose of Cookies

• Essential Cookies: Required for the basic functionality of the platform — maintaining login sessions, security tokens, etc.
• Functionality Cookies: Used to remember your preferences and settings.
• Analytics Cookies: To understand which pages are used most — this information is completely anonymous.

You can disable cookies by changing your browser settings, but this may affect some functionality of the platform.

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Section 6 Your Rights

up77 respects your rights over your personal information. You have the following rights:

• Right to Access: The right to know what information we hold about you.
• Right to Correction: The right to request correction of any inaccuracies in your information.
• Right to Erasure: The right to request deletion of your information in certain circumstances.
• Right to Restrict Processing: The right to request that processing of your information be limited in certain cases.
• Right to Object: The right to object to your information being used for specific purposes.
• Right to Data Portability: The right to receive information about you in a structured format.

To exercise these rights, please contact our customer service team. We will respond to your request as quickly as possible within the limits of our legal obligations.

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Section 7 Protection of Minors

up77 is operated exclusively for individuals aged 21 and above. We do not knowingly collect personal information from anyone under 21. If a person registers using a false age and this comes to our attention, that account will be immediately closed and the collected information will be deleted.

If you believe a minor has registered on our platform, please contact us. For more details, see our responsible gaming policy.

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Section 8 International Transfer of Data

To provide our services, your information may be stored or processed on servers located in other countries. In such cases, we ensure that those countries provide adequate data protection measures and that applicable legal safeguards are in place.

In all cases, we adhere to the principles described in this privacy policy and industry-standard security practices.

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Section 9 Changes to the Policy

up77 reserves the right to update this privacy policy at any time. For significant changes, we will notify you by email or through a notification on the platform. Continued use of the platform after any changes will be considered as your acceptance of the new policy.

The date of each revision will be published at the top of this page as "Last Updated". We recommend that you review this policy regularly.

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Section 10 Connection with Other Policies

This privacy policy complements up77's other policies. To fully understand the terms of service, please also read the following documents:

• Terms and Conditions — All terms for using the platform
• Responsible Gaming Policy — Healthy gaming habits
• FAQ — Answers to common questions